How To Produce Shareable Content For Social Media

How to Produce Shareable Content For Social Media [Infographic]

It may seem like chaos, but there’s a reason why certain posts on social media go viral, while others never get the shares they need.

It’s all about creating content that people want to share, but that’s also easier said than done.

Today I’m going to show you how to produce an endless stream of shareable content that people will share across their social media profiles.

We’ll follow that up with an infographic on how to maximize your efforts on social media.

Producing and Spreading Shareable Content on Social Media (Infographic)

Creating regular content is great, but you should always remember to make it shareable in the sense that people will want to spread it.

Read on for some simple ways you can make your content more share-friendly and therefore more optimized for social media.

Before starting a blog, these are the things you should know about crafting shareable content:

  • Create share buttons with counts to show how many others shared it. This appeals to our sense of social validation.
  • Positive content gets shared more than negative or sad news. Try to stay positive in your content.
  • Answer a commonly asked question and provide a takeaway for readers. This will encourage them to share.

When you start from the beginning with the focus on creating content that people want to share, you set yourself up for success.

Check out the infographic below for a deeper understanding of how to maximize your effort on today’s top social media platforms:

Social Media Image Sizing Cheat Sheet

Let us know how it helps you in the comments below!

Matt Banner

Matt Banner has been blogging for over 10 years. He is the founder of On Blast Blog where he helps people get started with their blog. He's been featured on Entrepreneur Magazine, BuzzFeed and The Huffington Post.

  • Hi David,

    I like all the facts and quick stats on social sharing… frankly, I’ve found that every audience is a little different. And every platform and audience requires testing and responds a little differently.

    But these are a great place to start, and I especially love the portion on irresistible headlines.



    • Hi Brent,

      Totally agree – you have to test what works for your audience on each platform.
      If you love the portion on headlines then you’re going to be drooling over next week’s post. It contains everything you need to know about crafting, analyzing and testing your headlines!

      Stay Tuned!
      – David

  • Hi there David,

    I found this post very interesting.

    First of all the text was very compelling and structured, than what it makes more special are the infographics. I hope I will get the skills that you have to create such amazing infographics.

    Keep up the god work, waiting to see more.


    • Hi Clay,

      Thanks for your feedback and pleased to hear you found it useful. I have to say that this post and infographic were compiled by my friend Matt Banner.

      If you want to have a go at creating your own infographic you could try a tool like Piktochart or Canva.

      Let us know how you get on!
      – David