Top Tips and Tools from The BIG Social Media Conference
The BIG Social Media Conference took place on the 9th and 10th of July, in Manchester, UK.
Two days packed full of speakers delivering the latest strategies from the world of Social Media.
How do you narrow it down?
Here's my take on the latest trends, tips and tools in Social Media.
The BIG Social Media Conference
A couple of weeks back I entered a competition to win a ticket to The BIG Social Media Conference. The competition was run by Ian Anderson Gray over at Seriously Social.
I've been following Ian for a while now for a number of good reasons:
- He knows what he's talking about when it comes to Social Media and Digital Marketing
- He lives just down the road from me
- He also has a background in music
- He's a nice chap
So, you might say, great synergy!
Well I was chuffed to bits to hear that I'd won a ticket to attend such a big conference in my home city of Manchester, plus I'd also get chance to meet Ian in person.
Has anyone ever asked you, "What's the point?"
Well, now I have a good answer.
The Point is a superb conference facility at Lancashire County Cricket Club, Old Trafford, Manchester.
Honestly, it is a great venue, and the events team were absolutely brilliant.
Here's the official overview of the Agenda:
As you can imagine, there was a ton of information imparted over the two days. So what I've tried to do below is share some of the key points and takeaways across the various platforms.
Facebook - Mari Smith
Mari is a Facebook Ambassador, helping with product education across the USA.
She shared some examples of how Facebook founder Mark Zuckerberg is pushing the world to be more connected.
Comparing him to famous Ice Hockey player Wayne Gretzky she said, “Mark Zuckerberg is travelling to where the puck is going, not to where it has been.”
Facebook is absolutely disrupting a number of industries including television, video, search and email.
- Social referrals now outnumber search with 79% coming through Facebook
- Mobile video traffic is set to grow 55% each year until 2020
- Visual audience - 65% of the audience being visual learners
Mari finished with her catchphrase:
Content is King, but engagement is Queen...and she rules the house!
LinkedIn - Melonie Dodaro
Melanie provided some very actionable tips on how to use LinkedIn properly. I knew my LinkedIn profile needed attention, and now I know what to do.
Here's Melonie's 3-Step Formula to Success:
- Step 1 - Get Found > Make sure you pick the right keywords to use in your profile, and remember that any change to your profile is an instant change in Google search, so this is very powerful.
- Step 2 - Attract Your Ideal Client > Write a client-focused Summary Section: (1) use the first person, (2) identify your ideal client, (3) share how you can help them and (4) include a call to action.
- Step 3 - Stand Out > Make sure you complete your entire profile, not just the summary section, and remember to add some recommendations as these are excellent for social proof.
Twitter - Lilach Bullock
Overall, I would say that Twitter was the most mentioned Social Media platform during the conference. Time and again different speakers would refer to different tools and strategies to make best use of it.
The main speaker on Twitter was Lilach Bullock from Comms Axis. She shared a load of content over both days, so here's a round up of her Twitter Tools and Tips.
Powerful Twitter Strategies
- Get your handle on it > Products, Business Cards, Transport, Merchandise
- Twitter Lists > Build lists of key people and brands
- Frequency > Tweet frequently, but only with useful content
- Bio > make your bio keyword rich and include hashtags; @lilachbullock
- Hashtags > only use 1 or 2 hashtags in your tweet
- Links > make sure the link goes in the middle of your tweet so it doesn't get chopped off when retweeted etc.
- ReTweet > using the phrase 'Please ReTweet' gets significantly more engagement than 'RT', and even more than just nothing!
- Length > only use 120 characters, not 140, to allow people to add a Retweet and/or message to the tweet
- Leverage influencers' reach > it makes sense to ask for help from your influencers
- Split testing > headlines, hashtags, time of day, which day, plain tweets (no links), questions, tweets with images
WARNING: BE CAREFUL WITH YOUR HASHTAGS
You don't want to end up making a fool of yourself and your brand, so think carefully before starting a trending hashtag. Here are a few bad examples:
#EXPERTSEXCHANGE | # WHOREVIEWS | #PENISLAND
Social Media Tools - IAG
The final piece I want to share is some of the Social Media Tools that can help us to be more effective in a noisy world.
Some of the problems we face, especially as solo businesses, include:
- Lack of time
- Lack of resources
- Lack of planning
- No strategy
Posting and scheduling can help you:
- Find quality content
- Spend time on your business
- Spend time offline
- Reach people in different timezones
Ian shared 7 Tools to help us become more effective, but you can download the full 30 tools from his website...
All of the content shared at the conference was excellent, but I just wanted to wrap up this review with my own little awards section
This award has to go Yossi Erdman from ao.com
For those of you outside the UK, ao.com is the largest online retailer of white goods in the UK. The challenge Yossi and the team have is: "How to make boring products interesting."
Well, Yossi entertained us for half an hour showing us all the many ways that AO have utilised Social Media and TV to advertise and promote their brand.
As an online marketer focusing on Tools and Technology then I have to say that my friend Ian Anderson Gray provided the most relevant material for me.
Ian shared just 7 Social Media tools in his presentation, but all were relevant to me. Some I'm using. Some I've heard of. And some I need to start using more!
I hope you've enjoyed catching just a glimpse of the tips, tools and strategies from The BIG Social Media Conference. There was so much more to share, but I'll refer back to it in future posts rather than overwhelming you here.
But before I go there's something I gotta share...
Photo/Images courtesy of The Big Social Media Conference